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Comparing Custom Product Builders, Personalization and Configuration Tools.

December 7, 2017Alexey MustafinNewsNo Comments

With the rapid development of manufacturing and web development technologies more and more e-commerce stores start offering product customization and personalization.

Developing a product configurator is a challenging development task and requires budget and time. As a reward, the store owners can benefit from a 30% higher price for customizable products, lower than 5% product return rate and 70%+ re-purchase rate.

If you have been looking for a product configurator tool, you might have noticed that there are mainly 2 types of tools: ‘product configurators’ and ‘product personalization tools’. 

Product configurators allow changing the details of the products, like ‘build your own Nike shoes’ for example or ‘build your own pizza’…

Product personalization tools are more about printable areas of pre-selected products. Uploading and positioning logos, texts, artwork and photos to t-shirts, mugs and other promotional products.

Below are some of the competitive tools that we have found in the market that deliver different customization and personalization experiences.

This list is in not final and might be not 100% up to date, since every company is working on enhancing their app!

 

Description Product Builder by Buildateam Productimize Artistry ExoCortex
Conditional Logic: If Someone Choses Something, He Can’T Select Another Option. yes yes yes yes
Transparent Png Images yes n/a yes n/a
3D Engine on the roadmap yes yes yes
4 Dimension Preview Of The Custom Products (Front, Back, Left, Right, Top, Bottom) yes yes yes yes
Regroup Swatch By Category on the roadmap yes n/a yes
Tabs yes yes yes yes
Visualize The Customized Product In The Cart And In The Confirmation Email. store customization store customization n/a yes
Vizualize Two Parts Of The Bag That Are Customized (Ex.: Outside + Inside) In The Cart And Confirmation Email. theme customization theme customization n/a yes
Direct Link To A Customized Product. yes yes n/a yes
Show “Starting At” In The Theme theme customization yes n/a yes
See Product In The Same Screen Than Options (Don’T Have To Scroll Down And Up) yes yes yes yes
Add A Link In The App To Allow Customer To Order Swatches customization yes n/a n/a
Mobile Optimized yes yes yes yes
Hide Some Superflux Informations In The Cart – In The Actual Version, We See All Options Selected And It Makes A Very Long List. theme customization theme customization yes yes
Save The Customized Product For Later (Wishlist) on the roadmap In development n/a yes
Share The Personnalized Product on the roadmap yes yes yes
Required Fields yes yes n/a yes
Bilingual App on the roadmap yes n/a yes
Add & Display Custom Text yes yes yes n/a
Upload & Display Photos yes n/a yes n/a
Browser Based Image Layer Re-Coloring! Create Unlimited Colors For Your Product Option Layers Using Just A Color Picker yes n/a yes n/a
A Selection Of Themes And Color Schemes yes n/a yes n/a
Customizable Css. Create Your Own Theme yes n/a yes n/a
Easily Add Custom Js. Create Your Own Features yes n/a yes n/a
Multiple Custom Product Page Layouts yes n/a n/a n/a
Product Customization Summary Tab yes n/a n/a n/a
Custom Options Search yes n/a n/a n/a
Color Thumbnail (Hex / Rgb / Color Picker) yes n/a n/a n/a
Quantity yes n/a n/a n/a
Dropdown yes n/a n/a n/a
Image Upload With Preview On Product Image yes n/a n/a n/a
Text Label With Preview On Product Image yes n/a n/a n/a
Text Area With Preview On Product Image yes n/a n/a n/a
Date Picker yes n/a n/a n/a
Time Picker yes n/a n/a n/a
Multiple Select yes n/a n/a n/a
Easy Option Position Reordering Within Option Categories yes n/a n/a n/a
Easy Option Category Position Reordering Within Panels yes n/a n/a n/a
Easy Image Preview Layer Reordering yes n/a n/a n/a
Currency Selector yes n/a n/a n/a
Interactive (Clickable) Product Preview yes n/a n/a n/a
Dynamic Pricing yes yes yes yes
Manage Inventory on the roadmap n/a n/a n/a
Order Management on the roadmap n/a n/a n/a
Unlimited Products yes yes yes yes

 


Please let us know what tools have you tried and what was your experience so that we expand our comparison table with your help!
As you can see The Custom Product Builder By Buildateam has both the features for product configuration and product personalization, while other apps provide either one or another.

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